(post by Andrew Thorp)
A coffee table chat at The Hilton, Deansgate, Manchester
Friday 28th February 2014 (from 10-11.30am)
It seemed highly appropriate to choose the tallest building in Manchester for a discussion on the Elevator Pitch! So I chose the Hilton cafe bar on Manchester’s Deansgate for a 90 minute chat over coffee to explore the best way to introduce you and your business. It’s a FREE event, open to any business owner looking to improve this most vital skill – how to get across your core message in a concise and compelling way.
I’m going to introduce a few ideas by the American author Daniel Pink, drawn from his wonderful book To Sell is Human, and weave them into our own Mojo Methodology for effective storytelling and attraction marketing (see the School of Mojo).
As I go to press I’ve only got space for another 6 people for this Friday, so please drop me a line by return if you’d like to join us (firstname.lastname@example.org).