Storytelling comes to BAFTA, mojo-style (part 1)

(post by Andrew Thorp)

I was privileged recently to speak at the International Referral Conference in London, and given my long-standing interest in cinema and storytelling, it was wonderful that the event was held at BAFTA – the British Academy of Film, Television & Arts!

I’ve split the presentation into 3 chunks, highlighting certain themes in each so you can select what might interest you most. The theme of the conference was ‘Dare, Dream, Do & Deliver’, a suitably stirring title for a most inspiring location. The audience? Mostly accountants and lawyers from around the world.

In this 1st section, I explain:

  • why we based our business message around the word ‘mojo’,
  • why it’s so hard these days to get heard with a conventional marketing message,
  • how ‘frequency marketing’ finds its natural audience, and
  • why it’s so important to communicate WHO YOU ARE rather than simply what you do.

To view the rest of the presentation, click below for:

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About Mojo Your Business

Mojo Your Business is an innovative training & consultancy company based in Manchester, UK. We're passionate about helping businesses and individuals perform better through effective communication. We specialise in corporate storytelling and how it applies to internal and external communication (employee relations, employability skills, leadership, relationship building, sales, marketing and public relations). More at
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