International Referral Conference at BAFTA (part 3)

(post by Andrew Thorp)

This is the third and final post about a prestigious event I spoke at recently in London – the International Referral Conference at BAFTA – the British Academy of Film, Television & Arts. I must say it was a thrill to be talking about storytelling in a venue such as this, an inspiring location for all.

I’ve split the presentation into 3 chunks, highlighting certain themes in each so you can select what might interest you most. The theme of the conference was ‘Dare, Dream, Do & Deliver’, a suitably stirring title in these trying times. The audience? Mostly accountants and lawyers from around the world.

In this 3rd section, I:

  • explain the 3-stage mojo process of 1) craft your message; 2) get really good at telling it and 3) use things like speaking platforms and social media to spread the story and build influence,
  • touch upon the benefits of sharing stories within organisations,
  • relate storytelling to the 3 pillars of relationship-building: KNOW, LIKE and TRUST.

To view the rest of the presentation, click below for:

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About Mojo Your Business

Mojo Your Business is an innovative training & consultancy company based in Manchester, UK. We're passionate about helping businesses and individuals perform better through effective communication. We specialise in corporate storytelling and how it applies to internal and external communication (employee relations, employability skills, leadership, relationship building, sales, marketing and public relations). More at http://mojoyourbusiness.com/
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