(post by Andrew Thorp)
This is the third and final post about a prestigious event I spoke at recently in London – the International Referral Conference at BAFTA – the British Academy of Film, Television & Arts. I must say it was a thrill to be talking about storytelling in a venue such as this, an inspiring location for all.
I’ve split the presentation into 3 chunks, highlighting certain themes in each so you can select what might interest you most. The theme of the conference was ‘Dare, Dream, Do & Deliver’, a suitably stirring title in these trying times. The audience? Mostly accountants and lawyers from around the world.
In this 3rd section, I:
- explain the 3-stage mojo process of 1) craft your message; 2) get really good at telling it and 3) use things like speaking platforms and social media to spread the story and build influence,
- touch upon the benefits of sharing stories within organisations,
- relate storytelling to the 3 pillars of relationship-building: KNOW, LIKE and TRUST.
To view the rest of the presentation, click below for: