We believe the key to creating engaging content is the forgotten art of telling stories that are authentic, sincere and compelling. You may be thinking that you already know how to tell the story behind your business but many corporate communications tend to focus on facts – when the company was formed (but not why); how your products and services were developed (but no examples or why that mattered) and how your product and service works (but not how this makes your customers feel). In short, no ‘story’.
“Storytelling may seem like an old-fashioned tool, today — and it is. That’s exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.” – Harvard Business Review.
It’s time to get personal and start showing the people and the personalities behind your business, so we’ve developed eight types of stories you can build into your content strategy. And because telling stories well digitally (as well as face-to-face) is key to marketing success, we’ve teamed up with Discerning Digital to bring you:
Eight Ways to Tell Amazing Stories About Your Business - download your free E-Book here.